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My Profile

Work
Experience

Nov 2023 - Jan 2024

Behavioural Consultant, Freelance

Reflect Digital, Kent, UK

  • Analyzed focus group responses and four 1:1 interview data using Behavioural insights and used the COM-B model for insight generation.

  • Identified barriers and suggested interventions using behavioural science principles and drivers.

  • Translated insights into strategy and recommendations for the Paid Media team.

  • Prepared reports for the client explaining the observations and recommendations.

Feb - March, 2022

Student Consultant, Internship

Midlands Connect, UK

  • Delivered consultancy to Midlands Connect, an SME based in Birmingham as part of the Nottingham Consultancy Challenge.

  • Worked as part of a small, multidisciplinary team of 5 for over 6 weeks.

  • Translated behavioural insights to the client to propose a strategy for transitioning to low-carbon travel and improving information-sharing strategies.

  • Undertook independent research and case studies on the transport behaviour of people.

  • Suggested behavioural interventions, incentives and gamification strategies to increase the use of public transport in the East Midlands.

Jun - Jul, 2021

Research Intern

Council for Social Development, India

  • Undertook research and data analysis on the topic ‘Women’s Malnutrition in India’.

  • Involved in data collection, segregation and analysis of data while working with a team of 5 interns.

  • Conducted a Literature Review on the topic ‘Disparity in Online Education’ with a special focus on gender inequality.

May - Jun, 2019

Marketing Intern

Service Quality Dept., Federal Bank Ltd, India

  • Helped design a comparative analysis of the Customer Grievance Redressal Mechanism of the bank with that of other banks in the country.

  • Marketed the digital banking products of the bank to old as well as new customers.

  • Canvassed 20 new users for the digital banking products of the bank.

Education

2021 - 2022

University of Nottingham, UK
MSc Behavioural Economics (2:1)

  • Dissertation: ‘Does deception undermine trust and trustworthiness’ (Experimental study, Game theory)

  • Core modules: Behavioural Economic Theory, Experimental Economics, Applied Behavioural Economics, Economic Data Analysis. 

2017 - 2020

Ethiraj College for Women, India
BA Business Economics (84%)

  • Dissertation: 'A study on the impact of demonetisation on online banking transactions in India'

  • Core modules: Monetary Economics, Fiscal Economics, Econometrics, Statistics, Microeconomics, Macroeconomics.

Skills
& Expertise

  • Teamwork

  • Presentation

  • Interpersonal skills

  • Active listening

  • Adaptability

  • Critical thinking

  • Behaviour Change

  • Intervention ideation

  • User experience & Behavioural Design

  • Interview & survey analysis using COM-B model 

  • Statistical Tools: IBM SPSS | STATA

  • Data collection & Experimental research tools: Qualtrics | Game theory and True experimental research design 

  • Design and Presentation tools: Canva | Miro Board | MS. PPT | MS. Word

Certifications
& Training

  • Cowry Consulting Global Summer School 2024 

       Among the 33 selected out of 400 applicants globally.

       Projects: Sky Time to Care (Sky UK) & Lost Food Project nudgeathon, Malaysia

  • Product Experience Design using Behavioural Science (Sept - Nov 2023

       Project: Solving for Binge Watching

  • UCL Behaviour Change Interventions: Introductory Principles and Practice (Jul 2023)

  • UCL×LSE Nudgeathon (Apr 2023)

       Project: Increase parental involvement in Child's learning​

  • Nottingham Consultancy Challenge: Completer Badge (Feb - Mar 2022)

       Project: Low carbon & sustainable transportation in East Midlands, UK​

  • Problem Solving using Computational Thinking, University of Michigan (Feb 2021)

  • TATA Consultancy Services: TCS iON Career Edge - Young Professional (Jun 2020)

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